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New Product Launch

4 days ago0Comments
The situation: A growing company was preparing to launch a new product in a crowded market. The product was strong, but the team had no clear message, no media plan, and no way to stand out from competitors with bigger budgets and louder voices. Leadership worried the launch would get…

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Rebuilding Trust Online

4 days ago0Comments
The situation: A well-regarded organization woke up to a coordinated online attack. A wave of social media posts, negative reviews, and misleading claims began spreading, and within days the false narrative had reached local reporters and started shaping public perception. Leadership was unsure who was behind it, whether to respond,…

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Preparing for Big Media Interview

4 days ago0Comments
The situation: An organization was days away from a series of media interviews following a major announcement that put it under public scrutiny. Its senior spokesperson was an experienced leader, but had rarely faced a skeptical reporter. Leadership worried that under pressure, the spokesperson might become defensive, get pulled into…

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Creating A Crisis Communication Plan

September 25, 20260Comments
The situation: A mid-sized manufacturing company came to us after watching a competitor stumble through a poorly handled workplace accident that made regional headlines for weeks. Leadership knew they had no formal crisis plan, no designated spokesperson, and no protocol for the first hour after an incident, when reporters call,…

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Departing Senior Executive

August 28, 20260Comments
The situation: A longtime top executive, either CEO or president or founder, is leaving the company. The challenge is to communicate a transparent, smart succession plan that makes all audiences comfortable about the business moving forward. What we’ve learned: Identifying all key audiences are important and communicating to them throughout…

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Online Attack Campaigns

August 20, 20260Comments
The situation: Online advocacy attack campaigns can escalate quickly. If you, your company or organization is the target, get ready and grow a thick skin. What used to be a localized issue with a defined audience can now reach across the world on the internet. Whatever the issue, companies need…

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