The situation: Online advocacy attack campaigns can escalate quickly. If you, your company or organization is the target, get ready and grow a thick skin. What used to be a localized issue with a defined audience can now reach across the world on the internet. Whatever the issue, companies need to be prepared with a strategic plan.
What works: Transparency and facts. Taking conversations off line. Creating a response web page. Focussing on your key audience – customers, staff, vendors and elected officials. Monitoring services.
The takeaway: An online advocacy campaign can be brutal, and even a well-timed, appropriate response can be blown up. Remember, identify your key audiences and focus on them. No need to take on the world.
